Dometic encourages city dwellers to reconnect with nature through free, gear-equipped getaways

Launching in Brisbane, the outdoor tech brand’s boldest experience yet invites people to get in, get out and get lost with a series of 48-hour adventures enabled by Dometic gear partnered with national retailer BCF.

The outdoors is calling, but it can be hard to answer.

The hustle. The grind. Gear is prohibitive, planning is difficult, packing is worse. Starting in July, global outdoor tech brand, Dometic, is making it effortless for city dwellers to escape.

Launching in Brisbane, the Get In. Get Out. Get Lost. campaign arrives with a national giveaway; six fully equipped, 48-hour outdoor getaways for two, giving poeple the change to explore the wild in premium off-road vehicles stocked with Dometic’s full suite of adventure-ready gear. Carefully designed in Sweden and rigorously tested by nature, Dometic’s unrivalled range of smart and reliable outdoor products equips participants for this one-of-a-kind experience. No prep, no planning — just keys to get in, get out, and get lost. The entry mechanic? Purchase any Dometic item on dometic.com or BCF in-store or online, for a chance to claim a weekend escape.

As cities get denser and daily life more compressed, the desire to escape has never been stronger…or more constrained. Nearly 7 in 10 people globally are projected to live in cities by 2050¹, yet over 90% say spending time outdoors is personally important². In Australia, that future has already arrived, around 87% of us live in urban areas³.

Dometic exists to help more people connect with nature. Our products are engineered to simplify and enrich outdoor experiences, and this project is a true manifestation of that purpose. The gear. The car. The food. The plan. We’re taking care of it all so people can focus on actually getting out there. Just bring a taste for exploration.

Peter Jannerö, Chief Marketing Officer, Dometic

Dometic has outfitted three vehicles, each fully stocked with a complete base camp setup including comfortable sleeping gear, power solutions, storage, camp cooking, and hydration.

With chef-prepared menu by Dometic Ambassador Nick Pearce, from his recent cookbook yet to launch, ingredients are kept fresh and perfectly chilled in Dometic CFX5 fridge/freezer so dining under the stars feels like a gourmet experience.

The outing comes with a reserved campsite at Amity Point Campsite on North Stradbroke Island in Queensland, and a curated guide of activities to do around the island. Everything is handled, so explorers can focus on getting lost. For those worried about actually getting lost, 24/7 expert support is available.

Rooted in Swedish innovation, Dometic pioneered absorption cooling technology in 1925, a breakthrough in mobile refrigeration that reshaped mobility, freedom, and everyday life. A century later, Dometic continues to engineer gear that slots seamlessly into adventures from city street to summit. In its boldest experience yet, the brand brings that philosophy to life, enabling more people to get into nature and claim the freedom of the outdoors.

From 18 July to 8 October, there are 6 trips up for grabs to get out of the city and into the wild. To learn more, visit dometic.com/thiswayout.

Time to get lost, Australia.

The full Dometic gear lineup

Sleeping & Camp

• Dometic Pico 2x2 TC (2) OR Dometic Santorini Tent*
• Dometic Gale Inflatable Pump
• Dometic GO Compact Camp Shelter
• Dometic GO Compact Camp Shelter Mesh Wall Kit
• Front Runner Vehicle Specific Roof Racks
• Front Runner Load Bed Cargo Slides
• Front Runner Wolf Pack Pro Storage Boxes & Mounting Brackets
• Front Runner Typhoon Bag
• Front Runner Tie Down Rings
• Front Runner Stratchit Shorties
• Dometic GO Compact Camp Bench
• Dometic GO Compact Camp Table*
• Front Runner Expander Camp Table
• Front Runner Expander Chair (2) & double chair bag

Cooking & Eating

• Dometic CFX5 Portable Cooler OR NRX Refrigerator*
• Dometic Recon Softside ZL Cooler
• Dometic Recon 360 Faucet Portable Water Tap
• Dometic Recon Hardside Cooler 16L
• Dometic Unrestricted Backpack + Connected Ice Packs (2)
• Dometic 2 Cook Turbo FFD Deluxe
• Dometic 350ml Tumbler (2)
• Dometic 1L Straw Sip Bottle (2)
• Front Runner Camp Kitchen Utensil Set
• Front Runner Rack Mounted Bottle Opener

Power Solutions

• Dometic PLB15 Portable Battery (2)
• Dometic Journeyman Ute Tub Power System*
• Dometic Voyager Digital Power System*
• Dometic B-TEC Ultra 12v 200AH Lithium Battery*
• Dometic B-TEC Ultra 12v 300AH Lithium Battery*

*Gear may vary by vehicle — each rig comes fully stocked for the journey.

Sources

1. World Bank: Nearly 7 in 10 people globally are projected to live in cities by 2050
2. WWF: Over 90% of people place high personal importance on being outdoors
3. World Bank development indicators: Urban population (% of total) — Australia, 2024

About Dometic

Dometic is a global outdoor technology company dedicated to making mobile living easy. Leveraging our core expertise in cooling, heating, power and electronics, mobility and space optimization, we enable more people to connect with nature and enjoy a greater sense of freedom outdoors. We do this by designing smart, sustainable and reliable products with outstanding design. Millions of people worldwide use our solutions while camping or exploring nature in RVs, boats and cars. Our portfolio includes installed products for land vehicles and boats, as well as standalone solutions for outdoor enthusiasts.

We employ approximately 7,000 people globally and sell our products in more than 100 countries. In 2025, we reported net sales of SEK 21 billion (USD 2.3 billion) and are headquartered in Stockholm, Sweden.

For more information on Dometic, please visit dometic.com.