Melbourne Fashion Week 2024 campaign

Melbourne Fashion Week launched its dynamic 2024 social campaign this week, celebrating its 30-year anniversary. The bold campaign features Onitsuka Tiger's luxurious Tiger Setta NM sandals. These unisex sandals retain the design of traditional Japanese footwear known as setta but combine elements of sneakers to create a comfortable and easy-to-wear design.

In addition, the Tiger Setta NM sole comprises Onitsuka Tiger's original FLYTEFOAM™ PROPEL and rubber sponge, creating a comfortable footbed of two combined materials that ensure the shoe is functional and lightweight. Onitsuka Tiger, Tiger Setta NM, RRP AUD 690.

Campaign Production Credits

Agency: Tiny Disco

• Creative Director / Cinematographer: Chelsea Morley
• Art Director: Nathan Taylor

Producer: Kate Woolstencroft

• Account Manager: Naima Fatema
• Motion Assistant: Darcie Hucks

Photographer: Stephanie Cammarano

• Photography Assistants: Luke Chang & Arnaud Szala
• Hair Stylist: Phoenix Ly
• Makeup Artist: Shella Ruby Martin

Stylist: Jade Leung

• Styling Assistant: Molly Taylor
• Stylist (Christine): Emily Ward
• Hair & Make-Up (Christine): Julie Provis
• Edit / Grade: Tom Lewis

Edwina Hanneysee

Founder + Director, DXD and Big Blockchain Energy